I have worked as a graphic designer and copywriter for over 20 years. I choose to work with people whose businesses, I feel, are of real benefit to others.
Depending on the situation, I may first help a client to focus and define their mission and the offerings and benefits that they provide to their clients. Then I help them communicate their message clearly. I often edit or write copy as well as design.
Design, imagery, headlines, subheads, text and video guide viewers through a website, inform them and convey a powerful impression of the company it represents.
The tone of a website is just as important as the text. Online viewers are sophisticated and can pick up the personality of a website in milliseconds. I concentrate on providing a clear and welcoming experience that will work to achieve my client’s aims, reflecting the significance and beauty of what my clients have to offer.